אינשטיין 2,4,6,8 תל אביב
The people
behind the project
EINSTEIN 2•4•6•8 was born from the visionary collaboration between Chen and Itay Gindi, Shbiro Group, internationally acclaimed architect Prof. Moshe Tzur, and architect Dana Oberson. Bringing together extensive experience, meticulous planning, and uncompromising standards of design and execution, the project introduces an exceptional new residential landmark in North Tel Aviv.
THE ARCHITECT
Prof. Moshe Tzur | Project Architect
Internationally acclaimed architect Prof. Moshe Tzur founded Moshe Tzur Architects & Town Planners in 1978 and continues to personally lead the firm’s architectural vision to this day. Renowned for its smart and forward-thinking approach, the studio creates landmark projects that maximize development potential while enriching the urban environment.
Over the years, the firm has earned widespread professional recognition and numerous awards in Israel and internationally for its innovative planning concepts, pioneering use of materials, and distinctive architectural language. To date, the studio has designed more than 1,000 residential, commercial, office, academic, and urban planning projects, with particular expertise in large-scale developments and iconic high-rise towers.
“There is no doubt that EINSTEIN 2•4•6•8 has a unique charm. Its exceptional location, combined with smart planning and thoughtfully designed open spaces, creates a truly outstanding living experience.”
“There is no doubt that Einstein 2, 4, 6, and 8 has a special charm. The perfect location together with smart planning, combined with unique development of the open spaces, creates an exceptional living experience.”
THE INTERIOR DESIGNER
Dana Oberson | Architectural Planning & Interior Design
Internationally acclaimed architect Dana Oberson began her creative journey as a graphic design student at the Bezalel Academy of Arts and Design in Jerusalem before transitioning to architecture, where she graduated in 1995. Inspired by the Mediterranean environment and shaped by a contemporary perspective, her work blends architecture and interior design through a holistic and eclectic approach.
Dana’s design language is defined by clean lines, carefully curated materials, refined architectural details, and a strong sensitivity to the relationship between material and space - creating rich, distinctive, and timeless interiors.
"You can meet downstairs in the lounge just as you would at a café, head to the pool and relaxation areas, and continue to a workout in the fitness center or Pilates studio - all just an elevator ride away. It feels like a private lifestyle club within your own home."
SHBIRO GROUP
Shbiro Group is one of Israel’s leading real estate companies, with roots intertwined with the country’s history since the early 1940s. The company develops, builds and markets residential projects, commercial centers, office towers, and hospitality developments across Israel. Owned by Adv. Ronit Shbiro and Rami Shbiro, the Group has completed the construction of approximately 15,000 residential units since its establishment in 1995, and is currently planning and developing an additional 6,500 units. The company’s philosophy is built on independent control across all areas of activity, guided by integrity, determination, and long-term excellence. Placing ethical conduct, mutual respect, and social responsibility at the heart of its values, Shbiro Group operates with a strong belief that its work contributes to the continued growth and prosperity of the State of Israel.
CHEN&ITAY GINDI
For over 25 years, Chen & Itay Gindi has been setting new standards in Israel’s real estate landscape. As a pioneer and leader in its field, the company brings a forward-thinking vision to luxury residential developments, office towers, commercial and leisure destinations, and urban renewal projects - consistently leaving a distinct mark of excellence. The company’s vision is rooted in uncompromising professionalism, meticulous attention to detail, exceptional quality standards, and timeless design. Through close collaboration with internationally renowned architects, consultants, and industry experts, Chen & Itay Gindi transforms premium materials into iconic real estate creations that shape the urban landscape and redefine Israel’s skyline.
